We all know how annoying it can be when you have to call and call a prospective client just because they promised to do business with you. This can be both annoying and draining.You talk to a prospective client, send a proposal, send a contract, now is time for payments to be made in order to kickstart the project only to not hear anything again. Who can relate!?

How well can you then follow up on such clients without being annoying? You also need to know that the importance of touching base with past clients, present clients, and future clients can't be overestimated. Likewise, showing your prospective clients that you are ready to work with them and can't wait to get started is important. Here are some practical tips for you:

  • Know the days and times to keep off: For instance, Monday by 7:00 am might probably be a wrong time to follow up on a client because they may have meetings lined up, to-dos to tackle, etc. In my own opinion, from Tuesdays down to Fridays seem like a very good time; people are already winding down and getting to have time for other things. 

  • Be cordial: Remember, you don't want to seem desperate. You need to approach them in a cordial and respectful manner.

  • Use the best medium: It is important to ask your client the best way to reach them. Some prefer texts, some emails, some calls, etc.

  • Be persistent: Be persistent but not annoying. For instance, you don't have to follow up everyday! That would be too much. Twice a week may be something you can consider instead.

  • Be appreciative: No matter what the answer or feedback may be; always be appreciative of the time given to you by your client.

Cheers to prospective clients that turn to paying clients!


Ayishat Olanrewaju is a Professional Writer, a Brand Strategist, & a Certified Digital Marketer. She is the Founder of Corporately Lucid, a full-service Digital Media firm in Nigeria, and also African Freelancers; an online community of freelancers in Africa. She is passionate about helping individual and corporate brands communicate their values and writing effective content that sells. She had her B.Sc. in Mass Communication from Caleb University, and her M.Sc. in Mass Communication from the University of Lagos. She blogs at and you can find out more about her brand at She is also a voracious reader, content developer, and a design enthusiast.

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