If you want to get your message seen or heard; you need to tell stories. Not just stories but great stories that would resonate with your target audience and move them to take a desired action. Storytelling is a powerful marketing tool that every brand needs to master. People are naturally drawn to listening to great stories, and you have to make sure your brand is telling such stories. Storytelling, however, is not limited to corporate brands; individuals can tell stories and attract their target audience.

Why do we tell our stories?

  • We tell our stories so we can inspire others

  • We tell our stories so we can find our tribe

  • We tell our stories so our tribe can recognise us and resonate with us

Storytelling helps you break through the noise in the market and make your message stand out. Great stories are relatable, relevant, and creative. Your brand needs to stand out enough to move a desired action.
Don’t know how to tell your story? Here are some tips to help you:

  1. Share your brand story: How did your brand get to where it is now? What are some of the obstacles that were faced and how did you overcome them? How did you carve a niche for yourself in the industry? What unique story is associated with your brand?

2. Involve your customers: One of the ways to not only tell powerful stories but also add credibility to your stories is by making use of user-generated content. Let us know how your customers have evolved or met their goals by making use of your products or services. Let’s hear or read reviews from your customers.

3. Engage in a good cause: Find a good cause that is relevant to your audience and engage in it. This would make your impact more felt in your industry and also make you stand out.

Cheers to a year of great storytelling!

Ayishat Olanrewaju is a Professional Writer, a Brand Strategist, & a Certified Digital Marketer. She is the Founder of Corporately Lucid, a full-service Digital Media firm in Nigeria, and also African Freelancers; an online community of freelancers in Africa. She is passionate about helping individual and corporate brands communicate their values and writing effective content that sells. She had her B.Sc. in Mass Communication from Caleb University, and her M.Sc. in Mass Communication from the University of Lagos. She blogs at ayiwrites.com and you can find out more about her brand at ayishat.com. She is also a voracious reader, content developer, and a design enthusiast.

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